Digital Marketing Specialist

Job Overview

We are looking for a creative and performance-driven Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to increase brand visibility, generate leads, and improve online growth.

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Manage SEO activities including keyword research, on-page optimization, and performance tracking.
• Create and optimize paid advertising campaigns across Google Ads and social media platforms.
• Manage social media channels and develop engaging content strategies.
• Analyze website traffic, campaign performance, and user behavior using analytics tools.
• Conduct competitor research and identify new growth opportunities.
• Collaborate with content, design, and development teams.
• Prepare monthly marketing reports and performance insights.

Requirements

• 1–3 years of experience in digital marketing.
• Strong understanding of SEO, PPC, social media marketing, and content marketing.
• Experience with Google Analytics, Search Console, and marketing tools.
• Knowledge of keyword research and SEO reporting tools.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills

• Experience with Google Ads and Meta Ads.
• Basic knowledge of WordPress and website management.
• Understanding of conversion optimization.
• Experience with email marketing automation.

Benefits

• Competitive salary package.
• Flexible working environment.
• Career growth opportunities.
• Learning and development support.
• Friendly and collaborative team culture.